WAKE UP WELLNESS

2024 / CREATIVE DIRECTION

Wake Up Wellness is a transformative health and wellness brand offering personalized programs that blend Eastern and Western healing practices. The project involved a complete branding overhaul to establish a bold, vibrant, and empowering visual identity that aligns with the brand’s mission of helping women thrive in their bodies.

The goal was to create a design that merged vibrant optimism with professional credibility, appealing to a diverse audience of women seeking empowerment in their health journey.

Design Details

✣ An iconic sun-eye motif symbolizes empowerment, vision, and holistic healing.

✣ A mix of bold serif fonts and fluid script adds dynamism and energy to the brand.

✣ Vibrant reds and yellows evoke energy, vitality, and optimism, balanced by grounding purples and blues for professionalism.

✣ Rich, lifestyle-oriented visuals featuring diverse women embracing health and nature.

✣ Taglines such as "Fertility & Vitality Redefined" and "Love Your Body, Love Your Life" emphasize empowerment and holistic wellness.

Wake Up Wellness stands as a bold, unapologetic redefinition of modern health and vitality. By seamlessly blending vibrant design with meaningful messaging, the brand inspires women to take charge of their well-being while celebrating their unique journeys.