WC Pitch Deck
2022 / England / Art Direction
WC is a groundbreaking hospitality and wellness project focused on the acquisition and revitalization of Chilham Castle Estate, a historic 300-acre property in Kent, England. The initiative reimagines the use of heritage real estate as a sanctuary for immersive wellness experiences and preventative healthcare. The deck served as a key tool in securing investor funding for this visionary concept, combining luxury, sustainability, and cutting-edge wellness practices to create a global impact.
Disclaimer
In my portfolio, the brand is referred to as "WC." After successfully acquiring the funds and completing the sale of the castle, the founder has since shifted towards a new direction. All the designs showcased here remain credible to me as the Art Director and reflects the original vision and story of the business during its initial phase.
The primary objective was to design a pitch deck that clearly communicated the project's ambitious goals and innovative vision while maintaining a sophisticated and credible tone. The direction was to balance the imaginative elements of the wellness concept with the gravitas required to secure high-level investor buy-in. The project needed to emphasize its financial viability, cultural relevance, and transformative impact on wellness and mental health.
✣ Collaborated with the Founder and Creative Director to deeply understand the project’s direction.
✣ Designed layouts and visuals that unified the castle's historic charm with the innovative wellness concept.
✣ Conducted a photoshoot of the castle to create bespoke imagery for the deck.
✣ Worked closely with the team during strategy calls to fine-tune the narrative and visual elements, ensuring alignment with investor expectations.
✣ Delivered a cohesive and visually striking presentation deck that told a compelling story, captured the imagination, and built confidence among investors.
Results
✣ Successfully raised all necessary funds, culminating in the purchase of Chilham Castle Estate.
✣ Set the foundation for a globally significant wellness brand while preserving the cultural and historical value of a nearly 1,000-year-old estate.
✣ The pitch deck resonated with high-level investors, creating excitement around the project and its potential for financial and social returns.
The project’s scale, ambition, and ability to unite history with innovation made it truly unforgettable. Balancing imagination with credibility, I contributed in building a visually narrative framework that bridged the past and future, inspiring investors to believe in the transformative power of this project.