SWITCH

PORTLAND / ART DIRECTION

SWITCH, formerly Women 2.0, is a pioneering organization driving diversity in tech. Since 2006, it has tackled gender, race inequality, and allyship, empowering leaders to challenge norms and build inclusive communities.

I led the rebranding effort, transforming their identity into a cohesive and impactful brand. Additionally, I developed wireframes and refined the tone for their web and social media platforms, ensuring consistency and alignment across all channels.