MODERN DAY ME
MINNEAPOLIS / CREATIVE DIRECTION
Modern Day Me (MDM) is a creative agency that activates people, places, and ideas through Art, Design, and Experience. Rooted in the philosophy of being "solution creators," MDM reimagines spaces, canvases, and challenges, turning them into opportunities for connection, community, and creativity.
The goal was to create a recognizable and modern brand that resonated with MDM's vision and mission. The brand needed to capture the essence of progress, empowerment, and adaptability while appealing to a diverse audience of creators, clients, and collaborators.
I designed a cohesive brand identity that is both contemporary and approachable. The centerpiece of the project is the "Modern Day Me" logo, featuring bold, uppercase typography for a strong visual impact. The addition of a diagonal stroke above "MODERN" symbolizes forward motion and innovation.
Process
✣ Conducted a branding questionnaire and had in-depth conversations with the founder to define the agency's vision and values.
✣ Created multiple variations of logo designs and mood boards to explore potential directions.
✣ Worked closely with the founder to finalize the logo, typography, and color palette.
✣ Provided guidance to the social media team for a cohesive launch, ensuring the new brand identity was seamlessly integrated into their platforms.
What made this project particularly special was MDM’s mission to connect creators to projects and ideas. The branding had to serve as a bridge between creativity and collaboration, inspiring audiences and vendors alike. Developing a visual identity that embodies this ethos was rewarding.
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