DILAG

2022 / CREATIVE DIRECTION

Focused on building a strong connection between women’s health and well-being, DILAG embodies innovation, creativity, and timeless elegance. This project encompassed full branding and photoshoot, bringing to life a unique identity that sets DILAG apart in the wellness industry.

The goal was to create a fresh, standout brand identity from scratch—one that celebrated powerful, confident women while redefining how women’s health is portrayed. We wanted to craft a visual identity and language that felt radiant, and unapologetically strong.

Process

✣ Conducted research into women’s health brands and infused editorial fashion elements to elevate the identity.

✣ Built a comprehensive brand to help guide every design element, from colors to type to imagery style and tone.

✣ Collaborated with a stylist and directed and shot the images that embodied empowerment and strength.

This project was a celebration of feminine power and strength. By marrying timeless elegance with modern touches, DILAG’s brand became a testament to confident, radiant women leading with compassion. Bringing this vision to life was a truly memorable and impactful experience.

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