DANIELA
AUSTIN / CREATIVE DIRECTION
Daniela is a founder, investor, and advisor dedicated to building and growing impactful startups. With over a decade of experience working with venture-backed startups and Fortune 500 companies, Daniela focuses on team performance, leadership, and innovation to transform businesses for good. I developed a brand identity that combined corporate polish with an inviting twist.
Our goal was to create a brand identity that balanced Daniela’s corporate expertise with her desire for a playful and dynamic aesthetic. It needed to inspire conversation, foster engagement, and highlight her focus on education and impactful transformation in the workplace.
By incorporating schoolhouse-style hand-drawn illustrations, bold typography, and a refined color palette, the design emphasized Daniela’s dual role as an educator and facilitator. Animated elements like GIFs added movement and energy, making her messaging vibrant and engaging.
Process
✣ Concept Development: Collaborated weekly with Daniela to refine her vision, ensuring the designs aligned with her goals.
✣ Design Execution
Typography: Selected bold, modern typefaces to balance professionalism and playfulness.
Color Palette: Developed a refined yet approachable palette that conveyed energy and warmth.
Illustrations: Used hand-drawn, schoolhouse-style illustrations to emphasize her educational focus and add personality.
✣ Dynamic Elements: Created moving GIFs to inject motion into her branding, enhancing engagement on digital platforms.
✣ Finalization: Delivered a cohesive branding package with website designs and social media assets that were ready for implementation.
This project stood out for its unique challenge of blending corporate professionalism with playful design. The use of dynamic visuals, illustrations, and movement brought Daniela’s story to life in an exciting way, capturing the essence of her approach to leadership and education.
✣