CASAMIGOS x
FIRST FRIDAY
Senior Designer / Las Vegas
Casamigos, the iconic tequila brand, took over Downtown Las Vegas with a one-of-a-kind pop-up experience designed to engage patrons in an unforgettable way. As part of the First Friday art event series, the interactive activation invited guests to paint a custom "paint by numbers" mural while enjoying the vibrant energy of the city—and, of course, Casamigos cocktails.
The goal was to seamlessly blend the brand’s identity with the unique culture of Downtown Las Vegas. The mural needed to capture the essence of a Vegas sunset cruise, iconic Strip signage, and the brand’s slogan, "House of Friends," reimagined as a vintage Las Vegas sign. The goal was to design artwork that was intricate and visually captivating yet easy for participants to engage with while sipping on Casamigos.
As the creative lead, I brought the vision to life through a multi-step process:
✣ Started with a custom hand-drawn illustration inspired by Las Vegas' neon-lit nostalgia.
✣ Designed a vibrant, inviting palette that reflected the energy of the city and the Casamigos brand.
✣ Structured the mural as a "paint by numbers" activity, ensuring areas were accessible for participants while maintaining a stunning final composition.
✣ Collaborated with the Brand Representative and printers to source premium materials and execute the mural flawlessly.
The mural itself became a centerpiece of the event, embodying the fun and connection Casamigos is known for. From design to execution, the project highlighted the brand’s commitment to originality and quality—proving that tequila and art make the perfect pairing.
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Additional Work…
Senior Designer / Las Vegas
I also designed another mural for Día de los Muertos and created menu designs for various other events.
